Fashion Marketing News: Homecoming Searches Surpass Prom

Homecoming Searches Trend Upward The fashion industry is an ever-changing world in which retailers need to stay on top of trends in order to be successful. Retailers flock to trade shows and fashion events taking mental notes to stay abreast. However, Google is sometimes an overlooked source of trend information. “Google” has unsurprisingly become a staple …

Guest Posting – Are The SEO Benefits Diminishing?

Guest posting is widely recommended as one of the best white hat methods of manufacturing link authority. However, I suspect that the link authority passed by hyperlinks included in the “about the author” sections of guest posts may have already been diminished in value. Further, if this lessening of link authority has not already occurred, then it seems likely …

Did A Competitor Move Up On Google Simply Via Facebook?

How do you move from the second to first page of Google search results? As far as I can tell, a competitor was able to do so simply via a massive increase in activity on Facebook. It seems as if this competitor moved to 6th from 14th on Google for a highly competitve term just by pumping up …

Is Google At Fault for Permitting Chinese Knock-Off Fashion Sites to Dominate Their Sponsored Ads?

Do you know a teenage girl in the market for a homecoming dress? If so, warn her to be very wary of dress shopping online. The sponsored ads on both Google and Bing are completely dominated by Chinese knock-off sites. Given the prominent placements of the sponsored results, it is challenging to distinguish between the knock off sites in the …